Ideating with intention with Keghan Hurst and Ashlynn Dawes

Keghan Hurst is the ideator of brands, creator of experiences, and founder of the Fylament Collective —a Denver-based creative strategy studio that transforms ideas into unforgettable brand identities. At Fylament Collective, Keghan leads her "collective" team with a distinctive approach to brand development—one rooted in human connection, emotional resonance, and sensory storytelling. The name says it all: like a filament conducts electricity to spark light, Fylament—with a “Y”—conducts your ideas into something tangible, beautiful, and built to last. From big-picture strategy to the finest brand details, Keghan’s work is all about bringing intention and impact to every touchpoint.

 

Ashlynn Dawes is a multi-faceted creative with many passions and purposes. She operates professionally under the nom de guerre of Dawes Studio. She is fascinated by developing the most artistic solutions to design quandaries and collecting inspiration from worldly experiences — from vintage finds and quirky curiosities to the natural beauty of Mother Earth. With deep experience in branding design from previous stints at agencies from big to boutique, Ashlynn now brings subtle taste and expressive style to a variety of creative projects: spanning interior concepting, art and installations, illustration and brand identity design, and creative direction of all disciplines.

 

Keghan

Website: www.fylamentcollective.com

Instagram: @fylament_collective

 

Ashlynn

Website: Dawes.Studio

Instagram: @dawes.studio